Raising money for a nonprofit organization can be as simple as clicking “send.” San Francisco-based replyforall.com gives e-mail users a way to raise money for select causes by simply adding a tailored signature to the e-mails they normally send. The service is completely free to use.
Here’s how it works: Users sign up at www.replyforall.comand choose the cause they want to support. The e-mail signature they create will showcase their cause along with one of replyforall’s participating financial sponsors. Some of the sponsors include Virgin Mobile, TOMS Shoes, Liberty Mutual and The Body Shop.
The signature can be personalized to include additional elements, like a fact associated with their cause or the user’s contact information. Then when the user sends e-mails, his replyforall signature is automatically inserted into his messages. Users can even insert their signature into outgoing Facebook messages by installing a simple add-on.
The sponsors pay to reach users and their recipients, and replyforall shares sponsors’ payments proportionately among all the causes. Users can track the impact of their own support via a personal impact page. Meanwhile, replyforall donates funds to the causes every quarter and regularly reports back with the impact of those donations. Some of the causes currently supported include ASPCA Partners in Health, the Clean Energy Coalition and Engineers Without Borders.