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"Gifts to Charity" is #9 on the list of personal concerns of American millionaires, according to The Donor Motivation Program™ (adapted from Cultivating the Middle-Class Millionaire ©2005 by Russ Alan Prince Wealth Management Press). Old fundraising strategies are simply less effective than they once were. Charities need a more effective approach.
Personal concerns mentioned by percent of American millionaires surveyed:
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