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4 Campus Drive, 2nd Floor • Parsippany, New Jersey 07054
Call 973-588-8280

click here for the western region

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how does your charity meet the challenge?

"Gifts to Charity" is #9 on the list of personal concerns of American millionaires, according to The Donor Motivation Program™ (adapted from Cultivating the Middle-Class Millionaire ©2005 by Russ Alan Prince Wealth Management Press). Old fundraising strategies are simply less effective than they once were. Charities need a more effective approach.

Personal concerns mentioned by percent of American millionaires surveyed:

Heirs taken care of:
79.2%
Medical insurance:
77.3%
Retirement income:
71.5%
Education for kids/grandkids:
48.3%
Being sued:
47.3%
Losing job/business:
40.0%
Personal security:
28.2%
Parent's care:
28.1%
Gifts to charity:
27.8%